THE FUEGO BLOG

Kim and I recently took a one-month road trip through Greece. We visited
some of the most important sites from antiquity: Athens, Corinth, Epidauros, Sparta, Pylos, Mycenae, Delphi and a flight out to the island of Santorini.

We drank cold wine and dined on fresh fish overlooking beaches mentioned in the Iliad, witnessed an incredibly violent thunder and lightening storm from the rim of the caldera on Santorini and explored mist-shrouded Delphi, the site of the ancient Oracle.

The week after we returned massive fires raged throughout the country burning much of the Peloponnese landscape.

If you have a moment check out this portfolio of images:

http://studio1500sf.com/erikschmittphoto/Greece2007/

For information or prints contact erik@studio1500sf.com

Exhibit design appears to be getting the attention it deserves. Last week I was in Builders Book Source in Berkeley and there were eight big glossy books on the subject. From a designer's perspective, what's not to like? A chance to work at the fringes of architecture wrestling with form, materials and light. And the artifact is a tangible structure that people interact with physically.

The Fuego trade show booth is a case in point. For this project we had two things going for us: A beautifully designed product to display and a client that is receptive to compelling, unique exhibit solutions. The materials we chose are those used by architects (wood slats, concrete panels, rubber flooring) as opposed to the typical exhibit materials (stretched fabrics and curtains). For a theatrical touch we projected digital clouds drifting on a field of blue onto a grid of screens over the booth. 

The end result was a form that pulled people in—a space where people wanted to linger, that harmonized with the product designs and allowed them to shine. In the end, a very satisfying result.